A digital content marketing powerhouse, podcasting has grown as a traditional media, with 61.2% of people spending more time listening to podcasts than they do watching TV.
The U.S. podcast industry is so large, it generated $314 million in revenue in 2017. It’s projected to grow into a $659 million industry by 2020. In Canada, mobile podcast listening jumped from 59% to 75% between 2018 and 2019.
More importantly, 38% of people who listen to podcasts have purchased products or services mentioned on those podcasts.
Make sure you’re not missing out on this crucial audience. Let us create a podcast for you today.