Content Marketing Statistics: Whats New in 2019
The continuous growth of live streaming & podcasting in the world of digital marketing is unprecedented. Since its debut in 2016, Facebook Live has streamed over 4 billion broadcasts. By 2022, it’s estimated that podcast listening will grow to 132 million people in the United States alone.
You might be asking yourself, “Why should I care about live streaming” or “what can a Podcast do for my business?”. By 2021, live streaming is projected to grow to be a $70 billion+ industry (up from $30 billion in 2016). Podcasting advertising revenue in 2018 totaled $400 million in the United States.
Below, we’ve compiled some relevant facts and statistics regarding trends in Digital Content Marketing.