Content Marketing Statistics: Whats New in 2019

The continuous growth of live streaming & podcasting in the world of digital marketing is unprecedented. Since its debut in 2016, Facebook Live has streamed over 4 billion broadcasts. By 2022, it’s estimated that podcast listening will grow to 132 million people in the United States alone.

You might be asking yourself, “Why should I care about live streaming” or “what can a Podcast do for my business?”. By 2021, live streaming is projected to grow to be a $70 billion+ industry (up from $30 billion in 2016). Podcasting advertising revenue in 2018 totaled $400 million in the United States.

Below, we’ve compiled some relevant facts and statistics regarding trends in Digital Content Marketing.

Should you care about Live Streaming and Video Marketing? Yes! Here’s why:

80% would rather watch live video from a brand than read a blog.

Top three favourite video platforms in order of preference. (Youtube Live, Facebook Live and Livestream).

96% of people say they’ve watched an explainer video to learn more about a product or service.

95%

10%

Viewers remember 95% of a message when they watch it, but only 10% when they read it.

Video is shared 1200% more on
social media than text and images combined.

1 in 5 Facebook videos are live.
Live videos are watched 3x longer than pre-recorded videos.

Video Marketing for your business

93%

93% of marketers say they’ve landed a new customer thanks to a video on social media.

80%

Including a video on your landing page can boost your conversions by 80%.

73%

73% of B2B organizations have reported a positive ROI with their video marketing campaigns.

By 2020, live streaming is expected to account for 82% of all internet traffic.

Social media posts that use video have 48% more views.

A recent study found video drives a 157% increase in organic traffic from search engines.

Is Podcasting a big deal? You tell us.

76.8%

76.8% of podcast listeners listen to podcasts for more than seven hours each week.

61.2%

61.2% spend more time listening to podcasts than they do watching TV!

38%

38% of people who listen to podcasts have purchased products or services mentioned on those podcasts.

81%

81% of people who listen to podcasts pay attention to the advertisements.

63%

How much of the Canadian population really knows the term “podcasting”?

59% to 75%

In Canada, mobile podcast listening jumped from 59% to 75% between 2018 and 2019.

80%

How many listeners listen to all or most of a podcast?

Content Marketing Statistics: Whats New in 2019

Should you care about Live Streaming and Video Marketing? Yes! Here’s why:

Video Marketing for your business

Is Podcasting a big deal? You tell us.

Let’s Work Together!